Becoming a Social Media Influencer

(this page is being continually updated with new material, so keep checking back!)

I teach a class in the College of Information Studies at the University of Maryland called “Becoming a Social Media Influencer”. It’s a hands-on class where students create social media accounts (or work with ones they already have) and learn how to make good content, to build a community, to gain insights into social media algorithms, and to develop strategies for growing their accounts. We do in-class critiques and offer feedback along with doing readings and trying out new tech.